Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover) - How to Create Uncontested Market Space and Make Competition Irrelevant
Beyond Disruption: Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs (Hardcover) - 『비욘드 디스럽션, 파괴적 혁신을 넘어 - 블루오션 창시자의 새로운 혁신 전략』원서